Let’s be honest, when you think about Pinterest, the millions of DIY crafts, mason jar salads and wedding inspiration likely come to mind. But what if it’s more than that? This may sound like a stretch to some, but bear with us….
What’s the first thing you see when you pull up the Pinterest feed?
It’s likely a mash-up of pins that are similar to pins you’ve posted in the past. Say you frequently search for living room inspiration. You will likely have living room pins flooding your feed. But if you look closely, you might notice a pin or two that seems slightly out of place – yet blends in perfectly. These are Promoted Pins. Check out an example of a Promoted Pin below:
What in the world are Promoted Pins?
Promoted Pins are one of Pinterest’s forms of advertising. Marketers will go through a series of targeting options to put their content in front of the right audience. Since Pinterest knows that I tend to post a lot of design inspiration, the first Promoted Pin I see is one for Target’s home furniture collections. Target is targeting me (pun intended) – based on my search history. As Pinterest notes, “Promoted Pins don’t interrupt or distract Pinners. They help people find the products and services that are right for them.”
What makes a great Promoted Pin?
According to Pinterest:
- Include related interests to reach Pinners who could also be interested in your business. For instance, if you are promoting kid-friendly snacks, try targeting people who are interested in “parenting” or “kids”.
- To see more volume in search, add a minimum of 20-30 keywords per ad group.
- Increase your bids to make your Promoted Pins more competitive with other businesses targeting the same audience.
- Ensure you’re running ads on mobile since most people use Pinterest on their mobile devices.
- Keep creative fresh to see what resonates with your audience.
Do Promoted Pins actually work?
Most definitely! A few campaigns to note are Dot & Bo and Ezra Firestone. Dot & Bo. managed to increase traffic to their website by 18,000% thanks to Promoted Pins and Ezra Firestone, managed to earn $41,254.34 all from a $775.50 ad spend. Sign us up for ROI’s like that!
When creating a pin, it’s important to ask yourself, would I pin this for myself? If that answer is no, we suggest making tweaks!
Can you guess the lifespan of a Promoted Pin?
It’s infinite! Sure you can set a start and end date for your promotion, but the actual pin will last forever. Say someone saves, or pins, your Promoted Pin – it is possible, that 1 year later, another pinner will repin that same advertisement after seeing it on a users page. Breathing new life into that pin. Promoted Pins will continue to engage people and support your goals for years to come. According to Pinterest, “Advertisers receive an average of 20% more (free!) clicks in the month after launching a Promoted Pin campaign.” Talk about a good deal!
So are businesses even on Pinterest?
Why yes, they are! Just over 75% of saved pins on Pinterest originate from businesses. So what are you waiting for? Sign your business up for Pinterest and start running Promoted Pins!
Need some additional guidance? Or would like us to handle your promoted pins? Contact us today! firstname.lastname@example.org