What Digital Marketing Looks Like in 2018

With a new year comes new trends. We’ve seen new fashion trends, new dietary trends, new fitness trends, and even some new marketing trends! Check out the top 3 marketing trends you will see in 2018:

1. Live Video: The Rise of Professionally Shot Live Videos

When you hear the words “live video” you probably think of the people who share somewhat shaky and unscripted content on Facebook and Instagram – and it’s typically shot on a smartphone. Don’t get us wrong, we love a good authentic live video… but as 2018 creeps along, you will start to notice the emergence of professionally shot live videos. With new features on Facebook, users can now hook up multiple DSLR cameras, sound equipment, and lighting. Making their live videos look like a professional production! This will come in handy for those businesses who are looking to host things like webinars, live workshops, workouts, Q&A’s and more! Check out how Kohl’s used Facebook Live to host their very first live workout.

2. Social Influencer Marketing

In 2016 and 2017 we saw and ginormous increase in Influencer Marketing. From the creation of affiliate links and coupon codes to the rise of the micro-influencers. According to a study conducted by Collective Bias, 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger (aka a micro-influencer). While some believe that this will phase out in 2018, we believe that the micro-influencers will continue to thrive, and the celebrity-endorsed products we see throughout social media will slowly fade away. It’s an ever-evolving tactic that marketers are using to increase exposure and awareness while turning up a profit.

3. Video Marketing

If you’ve been on the internet in the last 12 months, you likely noticed a shift from pictures and text to video. In 2018, it’s expected that video marketing will increase drastically. Did you know that video posts on Facebook have 135% greater organic reach that photo posts? For brands that can’t afford paid advertisements, this is the route for you! Here’s another fun fact, according to Tubular Insights, 64% of consumers purchase a product after watching branded social media videos. Talk about results!



So tell us, how will you be adjusting your 2018 marketing strategy to include these trends? If you need help, schedule a free social media consultation with us to discuss your businesses goals!

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