Photo Tips That’ll Get You Clicks

A picture is worth 1,000 words, right? Well not quite.  Did you know our brain actually processes images 60,000 times faster than it does text?! Everyone loves a good picture and 93% of all human communication is visual. That’s why we’re going to give you some tips on how you can start visually enhancing your company today!

Step 1: Plan, plan, plan, plan, PLAN

Good images don’t just happen, it takes time and strategy. First, make your life easier and try and plan at least an entire months worth of content. Before you go down a rabbit hole trying to think of what to post, start with 1. Who is your audience 2. What’s your objective? These answers will help guide you when creating your content! But now, it’s time to move onto the fun part. Developing your shot list!

Step 2. Prep… A.K.A build your SHOT LIST

This will be your saving grace when it comes to the day of your photoshoot. A shot list is a master outline of each shot (picture) stating what the picture is and what props you might need for it. 

Here’s how you can start to build your shot list: 

  1. State total number of posts you plan to post during the time period you’re planning for. Ex: February- 12 posts total 
  2. Begin to list out individual shots with details/props you may need for it. 
    1. Example: If it’s a shot for Valentines Day, your shot could be labeled like this: 
      1. Shot 1: Valentines Day
        1. Heart Chocolates 
        2. Valentines day card 
        3. Roses
  3. After you take each shot, be sure to highlight or check off that you’ve completed that shot. Photposhoot days are long, so this just helps you know what you captured and/or what you didn’t get to.  

Step 3. Action 

It’s go time! Now that you have a shot list it’s time to take some photos! It’s always nice to have at least one person at the photoshoot to help with setting up shots and bouncing ideas off of. All you have to do now is follow your shot list and capture more than you think you will need because it’s always better to have more photos to pick from.

Step 4: The Editing

This is the fun part! Now that you have all of your photos, you have the option to edit them to best fit your brand! Whether that be from editing them to make them dark and moody, or making them bright and vibrant. There are a ton of apps you can pick from to do this, here are just a few of our favorites:

  1. Adobe Lightroom
  2. VSCO
  3. Snapspeed

We hope these suggestions help you achieve all of the goals you’ve set for this photoshoot. Need any further support or information, reach out to me at jordan@infuzemarketing.com!

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