Because throwing spaghetti at a wall to see if it sticks doesn’t put it on the plate for eating
Listen…(here I go again)….”back in the day”…marketing plans were these grueling 200 page documents that we spent half a year developing and 5 minutes never looking at again. Today, things are different. You can develop a plan quickly with a 1 page marketing plan and just follow the steps.
Reason for this:
- Gives you goals/objectives
- Keeps you on track
- Outlines your tactics so you don’t try to do too many (which is a major waste of time)
- Helps you not get distracted (shiny penny?)
- Gives you something to measure against so you know if it worked or not
You can write up a simple plan for each campaign, each idea, each product, each market so quickly today. And now there’s even software to dummy proof our desire to make it a ton of work. AKA: fill in the boxes and off ya go. (just a few…and no we don’t get paid for this promotion, I just did a google search and the good news is…you can too: https://www.plannuh.com/marketing-planning-software/
- IBM Marketing Cloud.
- Outbrain Amplify.
- Husky Marketing Planner.
Remember: A plan is not the gospel. Keep it flexible because in today’s world you may have to adjust at random since our market needs fluctuate rapidly.
I could really generate a much longer explanation or justify the rationale for developing a plan further, but really…what’s the point.
Until next time…