Marketing Plan:  What’s the Point?

Because throwing spaghetti at a wall to see if it sticks doesn’t put it on the plate for eating

Listen…(here I go again)….”back in the day”…marketing plans were these grueling 200 page documents that we spent half a year developing and 5 minutes never looking at again.  Today, things are different.  You can develop a plan quickly with a 1 page marketing plan and just follow the steps.  

Reason for this: 

  • Gives you goals/objectives
  • Keeps you on track
  • Outlines your tactics so you don’t try to do too many (which is a major waste of time)
  • Helps you not get distracted (shiny penny?)
  • Gives you something to measure against so you know if it worked or not

You can write up a simple plan for each campaign, each idea, each product, each market so quickly today.  And now there’s even software to dummy proof our desire to make it a ton of work.  AKA:  fill in the boxes and off ya go. (just a few…and no we don’t get paid for this promotion, I just did a google search and the good news is…you can too: 

  • Trello.
  • Wrike.
  • Percolate.
  • IBM Marketing Cloud.
  • SendX.
  • Outbrain Amplify.
  • Husky Marketing Planner.
  • Mediatool

Remember:  A plan is not the gospel.  Keep it flexible because in today’s world you may have to adjust at random since our market needs fluctuate rapidly.

I could really generate a much longer explanation or justify the rationale for developing a plan further, but really…what’s the point.  

Until next time…

The Boomer

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