Marketing Buzzword of 2017: #Influencer. Influencers have taken over the digital marketing space this year. If you’re on the fence about whether or not partnering with an Influencer is the right move for your business, here are the 5 reasons why you need to tap into this marketing magic:
1. Authentic Content
Influencers have the ability to take your product or service and present it to their followers in a way that is authentic, original and on brand. Say goodbye to the stale and dated online ads and pop-ups. Within the social media space, the lines between original and paid content have been blurred – so much so, that most paid Influencer ads fit seamlessly into the feed.
By this point, you have probably heard the term “Influencer” a few (million) times. And you probably even follow an Influencer or two on your own social media accounts. But do you know what an Influencer is? And do you know that these same Influencers can help your business grow and can positively impact your bottom line?
By definition, an Influencer is a user in the digital space that has established credibility in a specific industry. An Influencer has access to a large audience and can persuade others to act or purchase by virtue of their authenticity and reach.
So with that, Influencer Marketing is simply a type of marketing that utilizes Influencers in order to tap into their engaged audiences.