Marketing Buzzword of 2017: #Influencer. Influencers have taken over the digital marketing space this year. If you’re on the fence about whether or not partnering with an Influencer is the right move for your business, here are the 5 reasons why you need to tap into this marketing magic:
1. Authentic Content
Influencers have the ability to take your product or service and present it to their followers in a way that is authentic, original and on brand. Say goodbye to the stale and dated online ads and pop-ups. Within the social media space, the lines between original and paid content have been blurred – so much so, that most paid Influencer ads fit seamlessly into the feed.