What is Full Service Marketing?

What is Full Service Marketing?

Full service marketing is:

Providing every single service you can imagine within the Marketing spectrum to and for your clients.  

Now…that can mean a lot of things and with most marketing firms, it means everything within production and advertising.  But because we at Infuze are not your average/common marketing firm, we take a very different stance/approach. So instead of sharing what the standard agency does for “full service marketing”, we are going to share what WE do for our clients:

  1.  Brand development and brand strategy
  2. Develop and manage all design materials from brochures to catalogs to logos to ensure the messaging is clear and cohesive so no one has to guess who the company is.  
  3. House every single step and piece of marketing communications within a clear storage system to ensure the client has access long after we are gone.
  4. Internal analysis of the company culture and how to add/enhance/change the marketing efforts for the staff and teams so they belong to and with the company brand.
  5. Develop consistency across the board
  6. Refine/create/define ALL messaging, from email blasts, to social media campaigns, to PowerPoint presentations.
  7. Create and integrate all digital and creative technologies together to support the messaging and the brand, from videography/photography to social media to print advertising to the written word.
  8. Advise, guide, consult…on any myriad of subjects….many of which are not considered “marketing”, but to us…definitely are.  Such as organizational structures, how a job description is written to be consistent with the brand, what the interior of an office looks like to support the brand, how the voicemail is recorded to align with the company’s voice, what a good media mix looks like specific to the company (not what traditional tactics state), etc etc etc etc.  
  9. We sit in their space.  Literally. We go to our clients offices and work from there on many occasions so we can be far more integrative to their daily life, which helps us better understand everything about them, their business, their clients, their goals…because to understand them then allows us to develop their marketing from their eyes..not ours.

Marketing today is so much more than what they teach in school and what previous generations did.  Today, it’s “relational” through countless tactics. Marketing touches every single thing in a business from accounting to human resources to client relationships.  

So….full service?  Full service is about what your client needs.  At least it is for us.  

4 Reasons Why Working Remote Is A Game Changer!

4 Reasons Why Working Remote Is A Game Changer!

If you haven’t already caught on, we’re in the middle of a workplace revolution. Nowadays, 9-5 jobs are news of the past, and working remote has become nothing short of the norm. We are here to tell you why we have found working remote to be so beneficial.  

1. Flexibility:

Things come up, that’s just life. Having the flexibility to work remote allows you to accommodate those last minute curveballs, like having to take your pup to the vet in the middle of the workday.  As long as you plan accordingly and get your work done in a timely manner, you don’t have to take an entire day off to take Skippy to the vet! This flexibility actually ends up benefiting, the employee AND the company. You can  work from home to get those emails answered before you take your pup in. It’s a win-win scenario…even Skippy agrees.

2. Productivity:

Does anyone else agree that those  fluorescent lights in the typical office space will be the death of you? Having the option to work remote in a quiet coffee shop (who are we kidding, no coffee shop is quiet) or even your living room, gives you that custom environment. Now that you are working from a space of your choice, you have no excuse to not be productive. Sometimes all you need is a new environment to really focus and commit your energy and time into to start checking projects off your list.

3. Remote Is The New Norm:

According to the Society of Human Resource Management, “studies show that, by 2020, Millennials will make up 50 percent of the global workforce – and that, also by 2020, 50 percent of all U.S. employees will work remotely.” Hey you, employers, get ahead of the game! With the way the workforce is evolving,  offering remote accessibility gives you the upper hand when it comes to picking your next employee and keeping your current ones! Give your current employees that extra perk, and you now have a larger pool of candidates to pick from when scouting. You don’t have to worry about having a limited number of qualified candidates that are in your region, because they can now work from any state/ region and be totally connected with all of the latest communication softwares! It’s a win-win scenario for both the employee and employer! 

4. Bye-Bye Commute:

Commuting anywhere from 7am-9am is brutal, no matter where you live (especially for the LA folks)! By working remote you save money, time and most importantly, energy! Instead of commuting you can dive straight into work and answering those emails quicker, rather than sitting in traffic. This allows you extra time to  focus, get in your groove and complete all of your projects before 5pm hits. In the end, it gives you more time to be productive and focus on your clients/customers. 

So the next time you try and convince your company why working remote can be beneficial, don’t stress! Use these 4 topics to help give you validation.

If you work remote right now, leave us a comment below where your favorite spot to work is!

Company Playbook  – You Don’t Get a SuperBowl Ring Without One

Company Playbook  – You Don’t Get a SuperBowl Ring Without One

Years ago, we had a client ask for a vision/mission statement. Then they called and said they needed their “story” told in a way that would make it succinct and impactful.  So, we went ahead developed that.  

Weeks later they called and said “any chance you can craft talking points our sales team to ensure everyone is saying the same thing.  Off we went!   It was only when our 50th new client said “I’m sorry, we either don’t have our brand standards or we just don’t know where to find them”…

Continue reading “Company Playbook  – You Don’t Get a SuperBowl Ring Without One”

The Download: Apps You Need For Your Business Travels

The Download: Apps You Need For Your Business Travels

Taking a business trip to a new place? Here are three apps that we can’t live without during our travels. Whether you are a tech-savvy iPhone addict, or a smart phone beginner, anyone can use these helpful applications:

Timeshifter

Sick and tired of that jet lagged feeling? Well say goodbye to jet lag and hello Timeshifter!

The app was developed by world-renowned scientists and is based on the latest sleep and circadian neuroscience. It works so well, that even astronauts and elite athletes use this app to stay jet lag free! With Timeshifter, you can create your own personalized jet lag plans and arrive at your best.

Updates & Upgrades: The Latest Changes From Facebook & Instagram

Updates & Upgrades: The Latest Changes From Facebook & Instagram

Digital platforms are ever-changing and it can be hard to keep up on the latest and greatest updates. That’s where we come in! Check out the biggest updates made to your favorite social platforms in June 2019.

Facebook

Facebook announced a few game changing updates in June:

Study from Facebook: Facebook wants to hear from you! In an effort to collect Market research, Facebook created Study – a tool that will pay users for their data and feedback while using Facebook owned apps. Facebook noted, “We believe this work is important to help us improve our products for the people who use Facebook.” Learn more and sign up here.

Continue reading “Updates & Upgrades: The Latest Changes From Facebook & Instagram”

How Zoom Has Changed Our Team Meetings Forever!

How Zoom Has Changed Our Team Meetings Forever!

Technology. Can’t live with it, but most certainly can’t live without it. Although some may argue that technology is the root to many of our troubles, we beg to differ. At one time, the only way to get anything done would be to be in person. In business, this meant lot’s of plane flights, driving time, and without a doubt, living in the same city that your job was located. Continue reading “How Zoom Has Changed Our Team Meetings Forever!”

A Note From Our Owner: How Google Saves My Life

A Note From Our Owner: How Google Saves My Life

When asked about about something I love that makes my job easier…

Oh man.  Are you kidding me?  This is a no brainer.

I’m so in love with GOOGLE!  If I get another dog, I’m naming him Google.

  • Google Docs
  • Google Slides
  • Google Sheets
  • Google Drive
C’mon.  The single greatest invention ever.
Why?

1. Saves Time:  

Keeps production/changes/updates/corrections in one place and can be made at the exact same time, thus continuously collaboration between team and clients. Continue reading “A Note From Our Owner: How Google Saves My Life”