How To Create A Lead Form On MailChimp

How To Create A Lead Form On MailChimp

Email marketing can do wonders for your business. It allows you cut through the noise of the competition, build trust with your ideal customers, and reach your audience in a more personal place. But is your email doing what you need it to do? Does it have a clear call to action that leads them to the next step?

Leading subscribers to your website can sometimes be what loses them. In our busy lives, people want a clear and concise experience from the first click. In comes the great Lead Form. MailChimp allows you to create simple, straight-forward lead forms that can greatly benefit your marketing efforts. They are customizable and easy to make! Keep reading to learn how to simply create a lead form with MailChimp:

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A Note From Our Owner: Buzzwords That Should Die

A Note From Our Owner: Buzzwords That Should Die

I’m pretty sure it’s just because I’m over the age of 30 (okay… 40….. or….), but Buzzwords are this thing in business that resonates with me like a mosquito that shows up on a muggy day and won’t go away. No matter how many times you swat at it and try to squish it. Often, I find myself wondering how they even get started? Then, I find myself wondering how long we have to suffer through their longevity. Last, I’m reminded that even though they go away for a time, they often come back around… once people have forgotten them… as if they were some new hip original term… and we have to go through the whole process again.

Just to be clear, I’m all for coming up with new and innovative ways to say or state something (I mean, of course… I’m a lifelong marketer), but there is so much information showing up on the “digital highway” that I quite frankly can’t keep up with, I’m really starting to miss the old adage: “Just say it” (or as I like to say “spare me the rhetoric and get to the point”).

Here are a few words I’d like to see go away… at least for now (wishful thinking…I know): Continue reading “A Note From Our Owner: Buzzwords That Should Die”

How To Use Trello For Your Social Media Content Calendar

How To Use Trello For Your Social Media Content Calendar

Do you find yourself scrambling at the last minute to come up with social media posts for your business? Are you sending out e-blasts on the fly? If so, there is a good chance that you aren’t capitalizing on your content marketing plan! Creating a content calendar for your business’s marketing plan is extremely crucial to your success. It helps keep you organized, ensures that your messages stay consistent, and guarantees that every post is a true representation of your brand.

You can use content calendars for all of your digital marketing efforts such as social media posts, blog posts, email communications, YouTube videos… you name it! There are numerous scheduling platforms that offer this capability as well, but unfortunately can come at a high price point and don’t offer customizability. That’s where Trello became a key player for us. We use Trello to organize many facets of our digital marketing plan, but in this post, we’re going to dive into how we use it for our social media calendars:

First, a little bit on why we love Trello for content calendars…

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Reach Your Audience With Email Marketing

Reach Your Audience With Email Marketing

Email marketing is a great tool for all businesses to use. It is a marketing technique that allows you to communicate with your audience directly to their inbox that most users check daily. According to The Radicati Group, more than 3.7 billion people globally used email as of January 2017, and the growth isn’t going to slow down in 2018.

Email marketing could be the way your business cuts through the noise of busy social media platforms and algorithm changes that hurt business accounts, but it’s a delicate dance. If you come across too spammy, emailing your audience too frequently, or simply sending irrelevant content, they are just one click away from the dreaded unsubscribe. Follow these three tips to make email marketing work for your business: Continue reading “Reach Your Audience With Email Marketing”

3 Easy Tips for Photo Editing in Lightroom

3 Easy Tips for Photo Editing in Lightroom

Do you ever wonder how bloggers, influencers, and brands seem to have the best photography money can buy – without a million dollar photography budget? Let us loop you into one of the industries best-kept secrets: Photo editing!

When we are talking about photo editing, we aren’t talking about the filters you can slap on in Instagram. We are talking about time-intensive, frustrating, but oh-so-rewarding photo editing that takes place in Lightroom. But don’t get discouraged, with a little training and guidance, anyone can do it!

Here are the 3 things to keep in mind when you are editing your photos in Lightroom: Continue reading “3 Easy Tips for Photo Editing in Lightroom”

What Digital Marketing Looks Like in 2018

What Digital Marketing Looks Like in 2018

With a new year comes new trends. We’ve seen new fashion trends, new dietary trends, new fitness trends, and even some new marketing trends! Check out the top 3 marketing trends you will see in 2018:

1. Live Video: The Rise of Professionally Shot Live Videos

When you hear the words “live video” you probably think of the people who share somewhat shaky and unscripted content on Facebook and Instagram – and it’s typically shot on a smartphone. Don’t get us wrong, we love a good authentic live video… but as 2018 creeps along, you will start to notice the emergence of professionally shot live videos. With new features on Facebook, users can now hook up multiple DSLR cameras, sound equipment, and lighting. Making their live videos look like a professional production! This will come in handy for those businesses who are looking to host things like webinars, live workshops, workouts, Q&A’s and more! Check out how Kohl’s used Facebook Live to host their very first live workout. Continue reading “What Digital Marketing Looks Like in 2018”

How Blogging Helps Your Business

How Blogging Helps Your Business

We’re going to let you in on a secret… When it comes to your business, it is not enough to just be on social media. Blogs are an extremely useful tool to set your company apart from the rest and cut through the noise of busy social media platforms. Take it from the experts: 53% of marketers say blog content creation is their top inbound marketing priority (via Hubspot). Read on to learn how blogging will help your business:

Increase Searchability

We’re sure you’ve heard the term SEO, but what does it mean? Seach Engine Optimization (i.e. SEO) is the implementation of tactics that increase traffic to your website through organic search engine results. There are two goals:

  • Increase quantity
  • Increase quality

Continue reading “How Blogging Helps Your Business”