3 Common Google AdWords Mistakes To Avoid

If you run a business and are looking to get more exposure, you’ve probably dabbled with Google Adwords or at least the idea of it. Utilizing Google AdWords to get the word out about your business can be extremely rewarding and definitely pay off, but only if you’re doing it right.

Time and time again, users throw away valuable dollars on unresponsive Google AdWords campaigns and wonder why they’re front doors aren’t flooding with new customers.

More clicks mean more leads, which in the end, equals more customers! So, let’s explore 3 of the most common mistakes users are making on Google AdWords.

1. Misusing Keyword Matches

Although it seems like this task is fairly straightforward when creating a campaign, many advertisers get confused and end up selecting the wrong Keyword match. Google AdWords allows you to choose from 3 different types of matches: Broad Match, Phrase Match, and Exact Match. Read more

Increase Revenue with Promoted Pins

Let’s be honest, when you think about Pinterest, the millions of DIY crafts, mason jar salads and wedding inspiration likely come to mind. But what if it’s more than that? This may sound like a stretch to some, but bear with us….

What’s the first thing you see when you pull up the Pinterest feed? 

It’s likely a mash-up of pins that are similar to pins you’ve posted in the past. Say you frequently search for living room inspiration. You will likely have living room pins flooding your feed. But if you look closely, you might notice a pin or two that seems slightly out of place – yet blends in perfectly. These are Promoted Pins. Check out an example of a Promoted Pin below: Read more