Updates & Upgrades: The Latest Changes From Facebook & Instagram

Digital platforms are ever-changing and it can be hard to keep up on the latest and greatest updates. That’s where we come in! Check out the biggest updates made to your favorite social platforms in June 2019.


Facebook announced a few game changing updates in June:

Study from Facebook: Facebook wants to hear from you! In an effort to collect Market research, Facebook created Study – a tool that will pay users for their data and feedback while using Facebook owned apps. Facebook noted, “We believe this work is important to help us improve our products for the people who use Facebook.” Learn more and sign up here.

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How Blogging Helps Your Business

We’re going to let you in on a secret… When it comes to your business, it is not enough to just be on social media. Blogs are an extremely useful tool to set your company apart from the rest and cut through the noise of busy social media platforms. Take it from the experts: 53% of marketers say blog content creation is their top inbound marketing priority (via Hubspot). Read on to learn how blogging will help your business:

Increase Searchability

We’re sure you’ve heard the term SEO, but what does it mean? Seach Engine Optimization (i.e. SEO) is the implementation of tactics that increase traffic to your website through organic search engine results. There are two goals:

  • Increase quantity
  • Increase quality

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Part 1: All About Influencer Marketing – What It Is.

Influencer Marketing – What Is It?

By this point, you have probably heard the term “Influencer” a few (million) times. And you probably even follow an Influencer or two on your own social media accounts. But do you know what an Influencer is? And do you know that these same Influencers can help your business grow and can positively impact your bottom line?

By definition, an Influencer is a user in the digital space that has established credibility in a specific industry. An Influencer has access to a large audience and can persuade others to act or purchase by virtue of their authenticity and reach.

So with that, Influencer Marketing is simply a type of marketing that utilizes Influencers in order to tap into their engaged audiences.

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