business – Infuze

Leadership Quotes to Make An Impact

January 18, 2022January 5, 2022Infuze Marketing

Leadership quote(s):

1. Those who call themselves a leader and think that they will sit over the top of someone and simply bark orders clearly missed the memo of what an effective leader is all about.

2. If you won’t empty your own trash and grab your subordinates a cup of coffee on occasion, you’ve missed the memo on how to be a good leader.

Good Morning Drinking GIF by University of Phoenix - Find & Share on GIPHY

3. A good leader will have days where they want to quit, but they don’t. A good leader will wonder if anyone is listening, but they are. A good leader will question their decisions, only to take ownership of them. A good leader will fail, but will learn from it and do it better next time. A good leader will listen to others, because they recognize they aren’t the only smart one in the room. A good leader will surround themselves with smart, capable, humble, grace-filled people, because they know the formula to success is having people better than them at the table. A good leader doesn’t take credit for everything, because they know it’s never about them.

4. A good leader doesn’t take credit for everything, because they know it’s never about them.

5. A good leader leaves the role better when they leave than when they came into it.

6. A good leader will be bashed, revered, ignored, adored, criticized, complimented, abandoned and followed. Then they will get up the next day and do it all over again until they reach their objective.

7. An effective leader will always ask questions before reacting or responding..

8. A good leader gives…and serves FIRST.

Till next time…

The Boomer

Top Tactics For Improving Leadership Skills

January 4, 2022Infuze Marketing

I suppose at some point, we all get an opportunity to lead in one way or another. Whether it be with your family or friends, serving on a board, heading up a group of volunteers… or you have just been promoted to a new role with direct reports or perhaps you are the CEO of any size company…all of us need to continuously be open to improving our leadership skills. At any given time, we have no idea who is watching, listening and learning from any leaders behaviors, actions and wisdom.

So why not lead by example for those who need more than “words”? Add a few of these to your life and it might help boost your leadership skills:

Read books by reputable authors who have lived and experienced what they are writing about…not just someone who knows how to write well
Find someone you respect that is in a leadership role and ask them to meet with you on a consistent basis to provide insight and wisdom to you. Come prepared to those get-togethers with questions for them to answer or subject matter to discuss.
Ask 3 to 5 people in your circle to give you a performance review. If this is business, choose one of your direct reports, one of your supervisors, one of your clients, one of your colleagues and one of your friends.
Clear your head daily by taking a walk
Journal ideas and concepts
Bring others in on discussions/brainstorming so there are varied ideas being presented
Train others. By training people, you will see what is valuable, what works and what doesn’t in the process.
Step out of your comfort zone and try something new. Learn a language, travel outside your sphere of influence, take a tour of someone else’s company or industry to see how they do things differently, join a CEO/Leadership round table group
Listen actively to direct reports and provide feedback
Pay attention to the market (past trends, current circumstances and future assessments)
Stay on top of technology
Empower others

For a few of my preferred leadership books or podcasts suggestions, drop me an email at stacey@infuzemarketing.com and I will gladly send those over.

Until then…

Welcome to 2022.

The Boomer

How To Use Trello For Your Social Media Content Calendar

April 10, 2018December 17, 2018Infuze Marketing

Do you find yourself scrambling at the last minute to come up with social media posts for your business? Are you sending out e-blasts on the fly? If so, there is a good chance that you aren’t capitalizing on your content marketing plan! Creating a content calendar for your business’s marketing plan is extremely crucial to your success. It helps keep you organized, ensures that your messages stay consistent, and guarantees that every post is a true representation of your brand.

You can use content calendars for all of your digital marketing efforts such as social media posts, blog posts, email communications, YouTube videos… you name it! There are numerous scheduling platforms that offer this capability as well, but unfortunately can come at a high price point and don’t offer customizability. That’s where Trello became a key player for us. We use Trello to organize many facets of our digital marketing plan, but in this post, we’re going to dive into how we use it for our social media calendars:

First, a little bit on why we love Trello for content calendars…

How Blogging Helps Your Business

February 13, 2018December 17, 2018Infuze Marketing

We’re going to let you in on a secret… When it comes to your business, it is not enough to just be on social media. Blogs are an extremely useful tool to set your company apart from the rest and cut through the noise of busy social media platforms. Take it from the experts: 53% of marketers say blog content creation is their top inbound marketing priority (via Hubspot). Read on to learn how blogging will help your business:

Increase Searchability

We’re sure you’ve heard the term SEO, but what does it mean? Seach Engine Optimization (i.e. SEO) is the implementation of tactics that increase traffic to your website through organic search engine results. There are two goals:

Increase quantity
Increase quality

1. Saves Time:

First, a little bit on why we love Trello for content calendars…

Increase Searchability