You’ve decided to spend money on Facebook Ads, but after spending a chunk of change – you’re not getting the results that you’d like to see. Here are some of the reasons why your ad might not be performing to the best of its ability:
1. Budget
It’s just as easy to under-spend as it is to over-spend on Facebook. Your ad performance hinges on finding the sweet spot when it comes to your budget. Ultimately, the more you spend, the more results you will get. But if your targeting is off, you can spend WAY too much for way too little results. That’s why it’s important to do your research before placing your ad. We always recommend starting on the lower end of your budget, and working your way up every week/month until you find that sweet spot. Read more
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