Tag: digital marketing

Elements That Contribute To Viral Videos

Elements That Contribute To Viral Videos

Infuze Marketing

With social media growing rapidly, videos are the next popular feature. Between Instagram Reels, TikTok, and Youtube, businesses have a major advantage to communicate their message through the hottest media outlet available with minimal production or labor costs.

We did a little research and uncovered 10 points that will help your videos have greater impact and viewership:

Emotion 

Incorporating emotion is important, whether you are telling a story or just using facial expressions. People want to see that you are real, including seeing facial expressions, so sharing emotion is key.  Which leads into our next point… 

Authenticity 

While social media has developed into user’s highlights, videos bring a digital sense of authenticity back to social media.  Why is this important?  Because authenticity has been noted as one of the top 5 components consumers look for when considering a purchase.

Humor 

It’s been said that the most successful advertising incorporates kids, dogs and/or humor.  But to use humor just to use humor…doesn’t work.  It has to be authentic humor…real (see points 1 and 2 for logic here).

Transitions 

Transitions can make or break a video. It helps determine the flow or in some cases, the non-flow. A great tool for this is InShot, which is a video app you can download on your phone. 


Surprise Factor 

Wow!  Surprise!  AWE! We love a shock ending or twist we didn’t expect.

Popular Hashtags

Research your hashtags…they can make or break you.  They not only expand your reach but also cause people to search easier to get to your page.  Make sure they are relevant and don’t lead the viewer to something they do NOT want to see.  

Education

Learning has become fun again, because of video.  Educate your audience in a simple and clear fashion and it will drive a greater following, especially if you (wait for it) use humor, wit, authenticity….you get where we are headed here.  

Less is more 

When first starting videos on any platform, it can be overwhelming. By taking the approach that less is more, your videos will surely be more successful. Note: videos that are easy to watch are easy to remember. 

Captions 

Consider adding captions as a way of making them interactive and user friendly.  This will also help our friends that are hearing impaired.

Pops of color 

Is it fun? Is it vibrant?  Does it look cool? It has to be for Gen X, Y and Z to even pay attention to it. Color brings life to video and can create a vibe you may not have from the video content alone.  But don’t overdo it.  Just a “pop” means “accent”.  Not  an explosion of color.  

Next time you watch a video, notice the things you like or dislike about it. Was it too long? Did it make you laugh? How was the music/audio? By starting to analyze elements of the media you consume, you will become a better digital media creator. 

Subscribe to our blog to get monthly digital marketing tips! Let us do the work for you. 

Top Tactics For Improving Leadership Skills

Top Tactics For Improving Leadership Skills

Infuze Marketing

I suppose at some point, we all get an opportunity to lead in one way or another.  Whether it be with your family or friends, serving on a board, heading up a group of volunteers… or you have just been promoted to a new role with direct reports or perhaps you are the CEO of any size company…all of us need to continuously be open to improving our leadership skills.  At any given time, we have no idea who is watching, listening and learning from any leaders behaviors, actions and wisdom.

So why not lead by example for those who need more than “words”?  Add a few of these to your life and it might help boost your leadership skills:

  1. Read books by reputable authors who have lived and experienced what they are writing about…not just someone who knows how to write well
  2. Find someone you respect that is in a leadership role and ask them to meet with you on a consistent basis to provide insight and wisdom to you.  Come prepared to those get-togethers with questions for them to answer or subject matter to discuss.
  3. Ask 3 to 5 people in your circle to give you a performance review.  If this is business, choose one of your direct reports, one of your supervisors, one of your clients, one of your colleagues and one of your friends.  
  4. Clear your head daily by taking a walk
  5. Journal ideas and concepts
  6. Bring others in on discussions/brainstorming so there are varied ideas being presented
  7. Train others.  By training people, you will see what is valuable, what works and what doesn’t in the process.  
  8. Step out of your comfort zone and try something new.  Learn a language, travel outside your sphere of influence, take a tour of someone else’s company or industry to see how they do things differently, join a CEO/Leadership round table group
  9. Listen actively  to direct reports and provide feedback
  10. Pay attention to the market  (past trends, current circumstances and future assessments)
  11. Stay on top of technology
  12. Empower others

For a few of my preferred leadership books or podcasts suggestions, drop me an email at stacey@infuzemarketing.com and I will gladly send those over. 

Until then…

Welcome to 2022.

The Boomer

The Reason Your Facebook Ads Aren’t Delivering

The Reason Your Facebook Ads Aren’t Delivering

Infuze Marketing

You’ve decided to spend money on Facebook Ads, but after spending a chunk of change – you’re not getting the results that you’d like to see. Here are some of the reasons why your ad might not be performing to the best of its ability:

1. Budget

It’s just as easy to under-spend as it is to over-spend on Facebook. Your ad performance hinges on finding the sweet spot when it comes to your budget. Ultimately, the more you spend, the more results you will get. But if your targeting is off, you can spend WAY too much for way too little results. That’s why it’s important to do your research before placing your ad. We always recommend starting on the lower end of your budget, and working your way up every week/month until you find that sweet spot.  Read more →

New Feature: MailChimp Landing Pages

New Feature: MailChimp Landing Pages

Infuze Marketing

Best known for email marketing, MailChimp is many marketers’ go-to service for email communications. The platform has been expanding their services and has now added Landing Pages. In their blog post announcing them, they state that they noticed an increase in complexity for e-commerce store owners – so they created a simplified option for their users.

If you are familiar MailChimp, you’ll notice that the landing pages are set up in the same easy drag-and-drop style. This allows non-designers to easily build customizable pages. A great perk MailChimp offers is that there is no limit to the number of landing pages you can create. This means that you can make as many customized landing pages for the different offers or products you would like to promote to your audience. Read more →

How To Create A Lead Form On MailChimp

How To Create A Lead Form On MailChimp

Infuze Marketing

Email marketing can do wonders for your business. It allows you cut through the noise of the competition, build trust with your ideal customers, and reach your audience in a more personal place. But is your email doing what you need it to do? Does it have a clear call to action that leads them to the next step?

Leading subscribers to your website can sometimes be what loses them. In our busy lives, people want a clear and concise experience from the first click. In comes the great Lead Form. MailChimp allows you to create simple, straight-forward lead forms that can greatly benefit your marketing efforts. They are customizable and easy to make! Keep reading to learn how to simply create a lead form with MailChimp:

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