If you run a business and are looking to get more exposure, you’ve probably dabbled with Google Adwords or at least the idea of it. Utilizing Google AdWords to get the word out about your business can be extremely rewarding and definitely pay off, but only if you’re doing it right.
Time and time again, users throw away valuable dollars on unresponsive Google AdWords campaigns and wonder why they’re front doors aren’t flooding with new customers.
More clicks mean more leads, which in the end, equals more customers! So, let’s explore 3 of the most common mistakes users are making on Google AdWords.
1. Misusing Keyword Matches
Although it seems like this task is fairly straightforward when creating a campaign, many advertisers get confused and end up selecting the wrong Keyword match. Google AdWords allows you to choose from 3 different types of matches: Broad Match, Phrase Match, and Exact Match. Read more →