What Digital Marketing Looks Like in 2018

With a new year comes new trends. We’ve seen new fashion trends, new dietary trends, new fitness trends, and even some new marketing trends! Check out the top 3 marketing trends you will see in 2018:

1. Live Video: The Rise of Professionally Shot Live Videos

When you hear the words “live video” you probably think of the people who share somewhat shaky and unscripted content on Facebook and Instagram – and it’s typically shot on a smartphone. Don’t get us wrong, we love a good authentic live video… but as 2018 creeps along, you will start to notice the emergence of professionally shot live videos. With new features on Facebook, users can now hook up multiple DSLR cameras, sound equipment, and lighting. Making their live videos look like a professional production! This will come in handy for those businesses who are looking to host things like webinars, live workshops, workouts, Q&A’s and more! Check out how Kohl’s used Facebook Live to host their very first live workout. Read more

Part 2: All About Influencer Marketing – 5 Key Reasons Why Your Business Needs Influencers

Marketing Buzzword of 2017: #Influencer. Influencers have taken over the digital marketing space this year. If you’re on the fence about whether or not partnering with an Influencer is the right move for your business, here are the 5 reasons why you need to tap into this marketing magic:

1. Authentic Content

Influencers have the ability to take your product or service and present it to their followers in a way that is authentic, original and on brand. Say goodbye to the stale and dated online ads and pop-ups. Within the social media space, the lines between original and paid content have been blurred – so much so, that most paid Influencer ads fit seamlessly into the feed.

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Part 1: All About Influencer Marketing – What It Is.

Influencer Marketing – What Is It?

By this point, you have probably heard the term “Influencer” a few (million) times. And you probably even follow an Influencer or two on your own social media accounts. But do you know what an Influencer is? And do you know that these same Influencers can help your business grow and can positively impact your bottom line?

By definition, an Influencer is a user in the digital space that has established credibility in a specific industry. An Influencer has access to a large audience and can persuade others to act or purchase by virtue of their authenticity and reach.

So with that, Influencer Marketing is simply a type of marketing that utilizes Influencers in order to tap into their engaged audiences.

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