Updates & Upgrades: The Latest Changes From Facebook & Instagram

Digital platforms are ever-changing and it can be hard to keep up on the latest and greatest updates. That’s where we come in! Check out the biggest updates made to your favorite social platforms in June 2019.

Facebook

Facebook announced a few game changing updates in June:

Study from Facebook: Facebook wants to hear from you! In an effort to collect Market research, Facebook created Study – a tool that will pay users for their data and feedback while using Facebook owned apps. Facebook noted, “We believe this work is important to help us improve our products for the people who use Facebook.” Learn more and sign up here.

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Top 3 Things Employers Look For In Your Social Media Accounts

Social recruiting is becoming the new way of life. Before you’re even considered for a job managers and recruiters are now using social media platforms like Instagram, Twitter, Facebook, and LinkedIn to see who you truly are beyond your resume. Of course having an amazing resume is crucial, but it’s not the only aspect employers take into account when deciding who they want to hire. Today, we are here to tell you the top 3 things employers look for in your social media accounts.

  1. Are you who you say you are?

Employers don’t want to just see what your social life is like. They are looking to see if your social media accounts reflect who you say you are on your resume and cover letter.  They want to see if everything you say you’re qualified in, corresponds to what you have on your social media accounts. LinkedIn is huge when it comes to this matter! First of all if you don’t have a LinkedIn account, I would highly recommend jumping on bandwagon and creating one! LinkedIn is the place to connect and show off all your accomplishments on a more professional level. Employers tend to look at their candidate’s LinkedIn profiles to see if qualifications and previous job experience reflects their resumes. They want to make sure you are consistent in your overall personal brand representation.

  1. Mindful Sharing

Nothing is private.  When you are about to post something even questionable on social media, think to yourself “Would I really want my boss to see this?”. If the answer is no, don’t do it! Sure, social media is a great place to express who you are and what you love to do in your free time, but there is always a time and place to post these things. Maybe think twice about posting a picture of you and Sally clearly intoxicated on your instagram.  

Employers will look to your social media accounts to see if what you’re posting is professional and appropriate. No employer wants to hire someone who could potentially give their company a bad reputation. Seeing inappropriate images or foul words on a potential candidates social media is a huge red flag. To avoid misrepresenting yourself, think through what you want to share with the world…Because in today’s day in age nothing is private and nothing is ever truly deleted.

  1.  Are you a good fit to the company culture?

Employers want to get a feel of who you truly are beyond the resume and cover letter. They want to see if you would be a good fit to their company culture. One way to quickly see if you match their culture is by checking your social media accounts. This is the best way for employers to see what your hobbies are outside of the professional workplace. Whether its a picture of you by the pool with your dog or communicating with a friend on twitter. Employers are able to get a better sense of you are as a person, rather than just a bland description of you on your resume. Like they always say, a picture is worth a thousand words! Social media has the power to give employers that intimate view inside your social life. This tends to be a deciding factor when it comes to the hiring process. Employers want to make sure you are a good fit for the company and that the company is a good fit for you.

 

So instead of overthinking what you should post to your social media accounts, remember to just post content that positively promotes who you are as a person. Be true to who you are and give employers absolutely no reason as to why they shouldn’t hire you!

 

Social Media New Features – January 2018

We can’t believe that January has already come and gone! Who else had a great first month of 2018? As always, we’re here to give you all the new social media features added to our favorite platforms:

Facebook

  • Facebook isn’t giving up on their Stories feature. You can now post to Facebook Stories from your desktop.
  • Facebook officially announced major changes to their algorithm that strive to make your family and friends content priority. This big change is forcing businesses to restrategize their social media marketing plans in order to get their content seen. Contact us for a free social media consultation to talk about your business goals on social.
  • The latest update to Facebook’s algorithm is to prioritize trusted local news sources in users feeds. In Mark Zuckerberg’s post about the new update, he states, “We’re making a series of updates to show more high quality, trusted news.”

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Community Management: How to Improve your Engagement on Social Media

In our latest post, we told you about the things you should look for when searching for a Social Media Manager. But, what does an SMM do exactly? Well, we do a lot, but a big component of our job is community management. Community management should be a critical part of your social media strategy. If you’re not actively managing your social community, then that could be the reason you are seeing low engagement (read our blog post about other mistakes you may be making that kill your engagement).

Community management goes way past liking comments your followers leave. It takes time and strategy to manage your social community in a way that fosters growth. The more channels you would like to be active on, the more planning it takes.

Why community management is important:

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4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!

 

With over 800 million daily active users and 80% of those accounts following a business profile, there is no debate that your company could benefit from being on Instagram. The platform is great for connecting with new potential customers, building a community around your brand, and providing quick customer service.

It’s proven that promoting your business on Instagram can result in huge return, but you have to make sure you are using the platform correctly! Instagram has frustrated countless business owners due to ever-changing algorithms and updates, but algorithms aren’t everything! We have picked up on some key mistakes business owners are making – which when fixed, can be the difference in Instagram working for your business. The best part is, they’re easy fixes! We have rounded up the most common mistakes businesses are making, and have created a FREE downloadable checklist that will walk you through how to fix them! Click the link below to get yours.  

Free Downloadable: The Guide to Instagram for Business

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