When it comes to posting on social media, we’re all promoting a business. Instagram Stories have recently made a boom in the social media world as they help humanize our brands. It’s easy to look at a company’s Instagram page and learn a thing or two, but it’s much more engaging to see what that company is doing on a day-to-day basis. As the audience, we all want the inside scoop – what is this company doing behind the scenes? What is their company culture like? How do they use their products or services?
Whether you are selling a service, promoting a product or sharing a lifestyle, there are a few points to keep in mind.
1. Post About Topics Your Audience is Actually Interested in
It can be tempting to swipe right on the Instagram App and want to post anything and everything. But we advise you, don’t fall into that trap.
Instagram Stories are short, sweet and should be pretty simple. After all, you don’t have much time to post. When brainstorming ideas for your next Instagram Story you should ask yourself some important questions. Who are you posting for? What is the goal of this post? What would you want to see if you were one of your own followers?
So what makes a post valuable and how do you keep your audience interested?