Social Media New Features – December 2017

Another month (and year) comes to a close. Check out some of the biggest updates and changes we saw on our favorite social media platforms this past December:

Facebook

  • Facebook has launched a Snooze button that allows users to “snooze” a person, Page, or group for 30 days.
  • Facebook Messenger got an update this month where users can now import their Instagram contacts to Messenger. This allows the two platforms to be even more intertwined and helps with efforts of cross-promoting.

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Social Media New Features – November 2017

Another month goes by, and more updates are added to our favorite social platforms. We are here to make sure you stay up to date on all the new features so that your business can excel and stay current on social media!

Facebook

  • Facebook has been upping their Messenger game, and now have announced a new plugin feature that will add Facebook Messenger to your business’s website! While on your website, customers will be able to send you a direct message that will show up in you Messenger mailbox. Currently, the feature is in closed beta, but we are really excited for this feature to be released to the public!
  • Creators, rejoice! Facebook has launched their new Creator app that is intended to help build communities around influencer’s video content. Within the app, creators can customize their live videos with stickers, have a unified mailbox, have access to stories, and access analytics. The Creator app is a centralized place for all of you content creators out there! Read more here!
  • Facebook has launched collaborative Stories for groups and events. This is a great feature for businesses to utilize! During an event, all team members and guests can post to a collaborative story, making the story more dynamic for viewers. Group Stories are moderated by Admins.

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How to Use Instagram Hashtags

Love them or hate them, #hashtags are an important aspect of our most beloved social platforms. They are an important part of the discovery component on Instagram, Twitter, LinkedIn, and more. Hashtags allow people to find your business organically based on their specific interests. Instagram allows you to use up to 30 hashtags per post, but not all hashtags are created equally. Keep reading to learn how to up your Instagram hashtag game:

TIP 1: DO SOME RESEARCH

If you are just starting out on your hashtag plan, we recommend doing a quick Google search on trending hashtags in your industry. Here you will find the most basic ones for your product or service. Make sure you’re looking at articles published within the year.

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Art of the Instagram Grid

Instagram Grid: the lastest 6-9 posted photos on you Instagram account (AKA – your introduction)

Ever wonder how your favorite Instagrammers have the most perfectly curated Instagram Grids? They most likely follow these 3 simple tips! Try them yourself and take your Insta Grid from drab to fab:

TIP 1: EDITING

One thing to keep in mind when posting is your color scheme. Something as little as using the same filter on all of your posts will help create a cohesive look to your grid. Some of our favorite third-party editing Apps are: Read more

5 Tips & Tricks for Instagram Stories

When it comes to posting on social media, we’re all promoting a business. Instagram Stories have recently made a boom in the social media world as they help humanize our brands. It’s easy to look at a company’s Instagram page and learn a thing or two, but it’s much more engaging to see what that company is doing on a day-to-day basis. As the audience, we all want the inside scoop – what is this company doing behind the scenes? What is their company culture like? How do they use their products or services?

Whether you are selling a service, promoting a product or sharing a lifestyle, there are a few points to keep in mind.

1. Post About Topics Your Audience is Actually Interested in

It can be tempting to swipe right on the Instagram App and want to post anything and everything. But we advise you, don’t fall into that trap.

Instagram Stories are short, sweet and should be pretty simple. After all, you don’t have much time to post. When brainstorming ideas for your next Instagram Story you should ask yourself some important questions. Who are you posting for? What is the goal of this post? What would you want to see if you were one of your own followers?

So what makes a post valuable and how do you keep your audience interested?

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