What’s the Scoop: LinkedIn Groups

If you are on social media sites like Facebook, Instagram, and Twitter, chances are that you have a profile on LinkedIn. But are you using it to its full potential? If we were betting people, we’d bet that you are probably aren’t (but not for a lack of trying!).

One of the most under-utilized tools of LinkedIn is LinkedIn Groups. Have you heard of them? Are you using them? If you answered “no”, check out the scoop below!

What is a LinkedIn Group?

Think of LinkedIn Groups like an online club. It’s a “place for professionals in the same industry or with similar interests, to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” Read more

Social Media New Features – November 2017

Another month goes by, and more updates are added to our favorite social platforms. We are here to make sure you stay up to date on all the new features so that your business can excel and stay current on social media!

Facebook

  • Facebook has been upping their Messenger game, and now have announced a new plugin feature that will add Facebook Messenger to your business’s website! While on your website, customers will be able to send you a direct message that will show up in you Messenger mailbox. Currently, the feature is in closed beta, but we are really excited for this feature to be released to the public!
  • Creators, rejoice! Facebook has launched their new Creator app that is intended to help build communities around influencer’s video content. Within the app, creators can customize their live videos with stickers, have a unified mailbox, have access to stories, and access analytics. The Creator app is a centralized place for all of you content creators out there! Read more here!
  • Facebook has launched collaborative Stories for groups and events. This is a great feature for businesses to utilize! During an event, all team members and guests can post to a collaborative story, making the story more dynamic for viewers. Group Stories are moderated by Admins.

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Social Media New Features – October 2017

Social media is updating constantly. It is easy to feel out of the loop with all the new features that are added regularly. But not to worry! We have rounded up the top updates to social media platforms in the last month:

Instagram

  • Instagram Stories rolled out a new feature that makes them more interactive! The new customizable Poll Stickers can be added to stories from the sticker section. This is a great opportunity for businesses to ask their customers questions and get real answers!
  • Stories also added some smaller features, like an alignment tool (hello, perfectionists 👋 ) and an eyedropper tool so that you can take colors from your images for your text or drawings.

Read more