Marketing Strategy

Elements That Contribute To Viral Videos

February 10, 2022February 10, 2022Infuze Marketing

With social media growing rapidly, videos are the next popular feature. Between Instagram Reels, TikTok, and Youtube, businesses have a major advantage to communicate their message through the hottest media outlet available with minimal production or labor costs.

We did a little research and uncovered 10 points that will help your videos have greater impact and viewership:

Emotion

Incorporating emotion is important, whether you are telling a story or just using facial expressions. People want to see that you are real, including seeing facial expressions, so sharing emotion is key. Which leads into our next point…

Authenticity

While social media has developed into user’s highlights, videos bring a digital sense of authenticity back to social media. Why is this important? Because authenticity has been noted as one of the top 5 components consumers look for when considering a purchase.

Humor

It’s been said that the most successful advertising incorporates kids, dogs and/or humor. But to use humor just to use humor…doesn’t work. It has to be authentic humor…real (see points 1 and 2 for logic here).

Transitions

Transitions can make or break a video. It helps determine the flow or in some cases, the non-flow. A great tool for this is InShot, which is a video app you can download on your phone.

Surprise Factor

Wow! Surprise! AWE! We love a shock ending or twist we didn’t expect.

Popular Hashtags

Research your hashtags…they can make or break you. They not only expand your reach but also cause people to search easier to get to your page. Make sure they are relevant and don’t lead the viewer to something they do NOT want to see.

Education

Learning has become fun again, because of video. Educate your audience in a simple and clear fashion and it will drive a greater following, especially if you (wait for it) use humor, wit, authenticity….you get where we are headed here.

Less is more

When first starting videos on any platform, it can be overwhelming. By taking the approach that less is more, your videos will surely be more successful. Note: videos that are easy to watch are easy to remember.

Captions

Consider adding captions as a way of making them interactive and user friendly. This will also help our friends that are hearing impaired.

Pops of color

Is it fun? Is it vibrant? Does it look cool? It has to be for Gen X, Y and Z to even pay attention to it. Color brings life to video and can create a vibe you may not have from the video content alone. But don’t overdo it. Just a “pop” means “accent”. Not an explosion of color.

Next time you watch a video, notice the things you like or dislike about it. Was it too long? Did it make you laugh? How was the music/audio? By starting to analyze elements of the media you consume, you will become a better digital media creator.

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Leadership Quotes to Make An Impact

January 18, 2022January 5, 2022Infuze Marketing

Leadership quote(s):

1. Those who call themselves a leader and think that they will sit over the top of someone and simply bark orders clearly missed the memo of what an effective leader is all about.

2. If you won’t empty your own trash and grab your subordinates a cup of coffee on occasion, you’ve missed the memo on how to be a good leader.

Good Morning Drinking GIF by University of Phoenix - Find & Share on GIPHY

3. A good leader will have days where they want to quit, but they don’t. A good leader will wonder if anyone is listening, but they are. A good leader will question their decisions, only to take ownership of them. A good leader will fail, but will learn from it and do it better next time. A good leader will listen to others, because they recognize they aren’t the only smart one in the room. A good leader will surround themselves with smart, capable, humble, grace-filled people, because they know the formula to success is having people better than them at the table. A good leader doesn’t take credit for everything, because they know it’s never about them.

4. A good leader doesn’t take credit for everything, because they know it’s never about them.

5. A good leader leaves the role better when they leave than when they came into it.

6. A good leader will be bashed, revered, ignored, adored, criticized, complimented, abandoned and followed. Then they will get up the next day and do it all over again until they reach their objective.

7. An effective leader will always ask questions before reacting or responding..

8. A good leader gives…and serves FIRST.

Till next time…

The Boomer

Top Tactics For Improving Leadership Skills

January 4, 2022Infuze Marketing

I suppose at some point, we all get an opportunity to lead in one way or another. Whether it be with your family or friends, serving on a board, heading up a group of volunteers… or you have just been promoted to a new role with direct reports or perhaps you are the CEO of any size company…all of us need to continuously be open to improving our leadership skills. At any given time, we have no idea who is watching, listening and learning from any leaders behaviors, actions and wisdom.

So why not lead by example for those who need more than “words”? Add a few of these to your life and it might help boost your leadership skills:

Read books by reputable authors who have lived and experienced what they are writing about…not just someone who knows how to write well
Find someone you respect that is in a leadership role and ask them to meet with you on a consistent basis to provide insight and wisdom to you. Come prepared to those get-togethers with questions for them to answer or subject matter to discuss.
Ask 3 to 5 people in your circle to give you a performance review. If this is business, choose one of your direct reports, one of your supervisors, one of your clients, one of your colleagues and one of your friends.
Clear your head daily by taking a walk
Journal ideas and concepts
Bring others in on discussions/brainstorming so there are varied ideas being presented
Train others. By training people, you will see what is valuable, what works and what doesn’t in the process.
Step out of your comfort zone and try something new. Learn a language, travel outside your sphere of influence, take a tour of someone else’s company or industry to see how they do things differently, join a CEO/Leadership round table group
Listen actively to direct reports and provide feedback
Pay attention to the market (past trends, current circumstances and future assessments)
Stay on top of technology
Empower others

For a few of my preferred leadership books or podcasts suggestions, drop me an email at stacey@infuzemarketing.com and I will gladly send those over.

Until then…

Welcome to 2022.

The Boomer

A Rainbow Of Emotions: Color Basics

January 21, 2021Infuze Marketing

Overview

Color is a powerful tool that is more complex than it seems. There are many different theories and aspects that involve color. In order to truly understand color and how to incorporate it into your brand marketing, it is important first to understand the basics of color. Let’s start at square one.

Color Theory

Color theory is a combined set of rules that are creative and scientific. These rules are used by designers, marketers, and surely art students everywhere to decide how to put colors together. Additionally, color theory lays the groundwork for choosing the right colors to communicate the desired message to users.

Primary, Secondary, And Tertiary Colors

What are Primary Colors? What are Secondary Colors?

The color wheel is made of 3 base colors, or primary colors: Red, blue, and yellow. The primary colors, when mixed, create secondary colors: green, orange, and purple.

What are Tertiary colors?

Tertiary colors are when primary colors are mixed with secondary colors. An example of this is red-orange. Tertiary colors create additional gradations of colors on the color wheel — six in total.

Hues, Tints, and Shades

Are black white and grey considered colors?

White is considered a tint; when white is added to a color to make it lighter, this is a tint.

Black is considered a shade; when black is added to a color to make it darker, it is a shade.

Grey is considered a tone; when black and white (or grey) are added to a color, it becomes a tone.

What is a hue?

Hues: A pure color that is found on the color wheel and has had nothing added to it to change its properties.

Complementary Colors

What are complementary colors?

Complementary colors are colors that are across from one another on a color wheel. They have a sharp contrast and can be a good way to choose pop colors for branding.

An example of a color palette with complementary colors: Purple and yellow or blue and orange.

Ask Yourself

This photo features 3 squares on top of different color backgrounds.

Are all of the pink squares the same color?

Answer: Yes!

This is a perfect example of how a background color can skew perception of a color. In the middle, the pink square looks brighter because of the contrast with the dark purple. This is something to keep in mind when using colors or choosing your brand colors.

Analogous Colors

What are analogous colors?

Analogous colors are any 3 colors next to each other on a 12-part color wheel. An example of this is yellow-orange, orange, and orange-red. Typically one of the three colors will dominate the others.

Warm and Cool Colors

What are considered warm and cool colors?

Colors are also separated into categories of warm and cool. Red, orange and yellow are considered warm colors, and green, blue, and purple are cool colors.

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How To Create A Lead Form On MailChimp

May 11, 2018December 17, 2018Infuze Marketing

Email marketing can do wonders for your business. It allows you cut through the noise of the competition, build trust with your ideal customers, and reach your audience in a more personal place. But is your email doing what you need it to do? Does it have a clear call to action that leads them to the next step?

Leading subscribers to your website can sometimes be what loses them. In our busy lives, people want a clear and concise experience from the first click. In comes the great Lead Form. MailChimp allows you to create simple, straight-forward lead forms that can greatly benefit your marketing efforts. They are customizable and easy to make! Keep reading to learn how to simply create a lead form with MailChimp: