Social Media New Features – January 2018

We can’t believe that January has already come and gone! Who else had a great first month of 2018? As always, we’re here to give you all the new social media features added to our favorite platforms:

Facebook

  • Facebook isn’t giving up on their Stories feature. You can now post to Facebook Stories from your desktop.
  • Facebook officially announced major changes to their algorithm that strive to make your family and friends content priority. This big change is forcing businesses to restrategize their social media marketing plans in order to get their content seen. Contact us for a free social media consultation to talk about your business goals on social.
  • The latest update to Facebook’s algorithm is to prioritize trusted local news sources in users feeds. In Mark Zuckerberg’s post about the new update, he states, “We’re making a series of updates to show more high quality, trusted news.”

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Increase Revenue with Promoted Pins

Let’s be honest, when you think about Pinterest, the millions of DIY crafts, mason jar salads and wedding inspiration likely come to mind. But what if it’s more than that? This may sound like a stretch to some, but bear with us….

What’s the first thing you see when you pull up the Pinterest feed? 

It’s likely a mash-up of pins that are similar to pins you’ve posted in the past. Say you frequently search for living room inspiration. You will likely have living room pins flooding your feed. But if you look closely, you might notice a pin or two that seems slightly out of place – yet blends in perfectly. These are Promoted Pins. Check out an example of a Promoted Pin below: Read more

Social Media New Features – November 2017

Another month goes by, and more updates are added to our favorite social platforms. We are here to make sure you stay up to date on all the new features so that your business can excel and stay current on social media!

Facebook

  • Facebook has been upping their Messenger game, and now have announced a new plugin feature that will add Facebook Messenger to your business’s website! While on your website, customers will be able to send you a direct message that will show up in you Messenger mailbox. Currently, the feature is in closed beta, but we are really excited for this feature to be released to the public!
  • Creators, rejoice! Facebook has launched their new Creator app that is intended to help build communities around influencer’s video content. Within the app, creators can customize their live videos with stickers, have a unified mailbox, have access to stories, and access analytics. The Creator app is a centralized place for all of you content creators out there! Read more here!
  • Facebook has launched collaborative Stories for groups and events. This is a great feature for businesses to utilize! During an event, all team members and guests can post to a collaborative story, making the story more dynamic for viewers. Group Stories are moderated by Admins.

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