What’s the Scoop: LinkedIn Groups

If you are on social media sites like Facebook, Instagram, and Twitter, chances are that you have a profile on LinkedIn. But are you using it to its full potential? If we were betting people, we’d bet that you are probably aren’t (but not for a lack of trying!).

One of the most under-utilized tools of LinkedIn is LinkedIn Groups. Have you heard of them? Are you using them? If you answered “no”, check out the scoop below!

What is a LinkedIn Group?

Think of LinkedIn Groups like an online club. It’s a “place for professionals in the same industry or with similar interests, to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” Read more

Social Media New Features – January 2018

We can’t believe that January has already come and gone! Who else had a great first month of 2018? As always, we’re here to give you all the new social media features added to our favorite platforms:

Facebook

  • Facebook isn’t giving up on their Stories feature. You can now post to Facebook Stories from your desktop.
  • Facebook officially announced major changes to their algorithm that strive to make your family and friends content priority. This big change is forcing businesses to restrategize their social media marketing plans in order to get their content seen. Contact us for a free social media consultation to talk about your business goals on social.
  • The latest update to Facebook’s algorithm is to prioritize trusted local news sources in users feeds. In Mark Zuckerberg’s post about the new update, he states, “We’re making a series of updates to show more high quality, trusted news.”

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Community Management: How to Improve your Engagement on Social Media

In our latest post, we told you about the things you should look for when searching for a Social Media Manager. But, what does an SMM do exactly? Well, we do a lot, but a big component of our job is community management. Community management should be a critical part of your social media strategy. If you’re not actively managing your social community, then that could be the reason you are seeing low engagement (read our blog post about other mistakes you may be making that kill your engagement).

Community management goes way past liking comments your followers leave. It takes time and strategy to manage your social community in a way that fosters growth. The more channels you would like to be active on, the more planning it takes.

Why community management is important:

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The Right Fit: Social Media Manager

It’s 2018, and by now almost everyone can agree that social media plays a HUGE role in a company’s marketing strategy. But behind every strategy is a person putting in the work. Does your company have the right person guiding your business down the marketing path to profit? Here are some of the key things to look for when hiring a Social Media Manager.

Knowledge

Social Media is an ever-changing game. From the constant updates to the trends – it takes a special kind of person to stay on top of it all. Look for someone who not only understands social media from a basics level but also understands social from a business mindset and can show ROI. Read more

4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!

 

With over 800 million daily active users and 80% of those accounts following a business profile, there is no debate that your company could benefit from being on Instagram. The platform is great for connecting with new potential customers, building a community around your brand, and providing quick customer service.

It’s proven that promoting your business on Instagram can result in huge return, but you have to make sure you are using the platform correctly! Instagram has frustrated countless business owners due to ever-changing algorithms and updates, but algorithms aren’t everything! We have picked up on some key mistakes business owners are making – which when fixed, can be the difference in Instagram working for your business. The best part is, they’re easy fixes! We have rounded up the most common mistakes businesses are making, and have created a FREE downloadable checklist that will walk you through how to fix them! Click the link below to get yours.  

Free Downloadable: The Guide to Instagram for Business

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