Social Media New Features – December 2017

Another month (and year) comes to a close. Check out some of the biggest updates and changes we saw on our favorite social media platforms this past December:

Facebook

  • Facebook has launched a Snooze button that allows users to “snooze” a person, Page, or group for 30 days.
  • Facebook Messenger got an update this month where users can now import their Instagram contacts to Messenger. This allows the two platforms to be even more intertwined and helps with efforts of cross-promoting.

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Increase Revenue with Promoted Pins

Let’s be honest, when you think about Pinterest, the millions of DIY crafts, mason jar salads and wedding inspiration likely come to mind. But what if it’s more than that? This may sound like a stretch to some, but bear with us….

What’s the first thing you see when you pull up the Pinterest feed? 

It’s likely a mash-up of pins that are similar to pins you’ve posted in the past. Say you frequently search for living room inspiration. You will likely have living room pins flooding your feed. But if you look closely, you might notice a pin or two that seems slightly out of place – yet blends in perfectly. These are Promoted Pins. Check out an example of a Promoted Pin below: Read more

How to Use Instagram Hashtags

Love them or hate them, #hashtags are an important aspect of our most beloved social platforms. They are an important part of the discovery component on Instagram, Twitter, LinkedIn, and more. Hashtags allow people to find your business organically based on their specific interests. Instagram allows you to use up to 30 hashtags per post, but not all hashtags are created equally. Keep reading to learn how to up your Instagram hashtag game:

TIP 1: DO SOME RESEARCH

If you are just starting out on your hashtag plan, we recommend doing a quick Google search on trending hashtags in your industry. Here you will find the most basic ones for your product or service. Make sure you’re looking at articles published within the year.

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Cyber Monday – Boost Your Social Media Game with These Items

Raise your hand if you’re as excited as us for the coming Cyber Monday deals! 🙋 🙋‍♂️ We’ve rounded up a list of some of the best purchases if you’re looking take your social media to the next level:

1. Canon

You can always bank on Canon to have great deals on cameras. They haven’t announced this years deals, but based on last years $400 off the EOS Rebel T6i DSLR, we’re expecting good things! Check out their Holiday Gift Guide here!

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